When UFS re-launched its brand in 2010, Creativoo led the launch of the new branding in China: we transfered the new global guidelines into a revised visual identity system tailored for the Chinese market, localizing logo and visual elements, setting typefaces and layout formats and consolidated everything in a set of comprehensive styleguides for print, photography / film and exhibitions. During the relaunch, we were also in charge of the event planning and execution of the China brand relaunch event in Xi’an with over 1,000 participants. Our event concept was implemented for UFS events in other countries as well.