Ritter Sport is Germany’s second-large producer of chocolate bars. Founded in 1912, it’s probably the most popular chocolate brand in Germany, known for its distinctive square shape and ‘Colorful Variety’. When they started brand building in China, we were the lead agency in charge of localization and messaging and developed the China logo version, brand toolkit and packagings. We also created a series of packaging designs for the the “Colormaker” app, a pick-and-mix gift box sold via WeChat Mini App including various drafts for focus group testing, product visuals, and final designs with mock-ups.