Ritter Sport is Germany’s second-large producer of chocolate bars. Founded in 1912, it’s probably the most popular chocolate brand in Germany, known for its distinctive square shape and ‘Colorful Variety’. When they started brand building in China, we were in charge of localization and brand strategy and provided logo adaptation, packaging adaptation, brand toolkit with a glossary for copywriting and templates for online shop and social media. We also managed WeChat and Weibo social media accounts, including content development, editorial & copywriting and artwork as well as user interaction and analysis and reports.