Qkuts started as the first kids SPA salon in China and tasked us a brand relaunch one year after their kick-off. We created a new logo, developed a VI and delivered stationary, collaterals and packaging design. Core of the new visual identity are illustrations – a fantasy world of hand-drawn characters. Integrated in interior design and applied to collaterals, this visual storytelling keeps kids entertained, creating an experience that feels like going to a playground or party rather than getting a haircut.
At the Transform Asia Awards, our project received gold in the main category, “Best Brand Experience” category , and was also awarded a Highly Recommended” in the “Retail Sector” category.