“We are ever in search of new frontiers in design, we are always imagining, creating, renewing.”
was our claim at Minglo Hong Kong, an in-house brand of Creativoo creating innovative lighting objects. The focus on B-2-B customers from the hospitality sector – hotels, restaurants, clubs – in different collections with more than 100 product designs helped to bring design concepts to large-scale production. Beyond business plan and industrial design, we developed Minglo’s brand strategy and positioning as well as logo, brand name and collaterals.