Road Show Concept & Execution
Honeywell
Client
Honeywell
Sector
Electronics & Appliances
Pharmaceutical & Health
Services
- Campaigns, Events & O2O
- Design – Interior & Space
Product Launch Campaign: Road Show Concept, Planning & Execution
Honeywell is a software-industrial company with technology covering aerospace and automotive products and services and control technology for homes, buildings and manufacturing plants. When they launched their first series of home air purifiers, we delivered the campaign design and information materials and organized a road show with pop- up “clean air rooms” in 1st and 2nd-tier cities in China, including event concept, design, planning, and execution.
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