Brand Relaunch Guidelines
85°C Bakery Cafe
Client
85°C Bakery Cafe
Sector
Food & Beverages
Services
- Brand Adaptation
- Brand Development & Brand Strategy
- Design – Corporate
Brand Relaunch China – Consulting & Documentation
85°C Bakery Coffee is a Taiwanese international chain with more than 1,000 retail shops worldwide. When they initiated their brand relaunch in China, with the aim to express a more up-to-date, cosmopolitan brand personality, we accompanied the process of brand logo redesign and key visuals development and documented the final design in a visual guidelines book.
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