About Creativoo
Founded 2007 in Shanghai as a boutique design studio, Creativoo has grown rapidly into a 360° agency. We create and recreate brands, develop design concepts and communication strategies, and roll out marketing campaigns. With expertise and with passion we connect global companies and brands with audiences in China. Along this way, we still remain independent and owner-managed, dedicated to each client and each project.
Our Approach
360°
As a multidisciplinary agency, we understand projects in a comprehensive approach, connecting communication channels and combining marketing instruments with a special focus on China’s evolving digital landscape. We also strive for a 360° perspective when it comes to client relationships. Understanding a business thoroughly through a close cooperation is our basis to define brand core values, and to communicate its essence. To be involved means to act responsible as well – we accompany projects from start to implementation and beyond, for measurable results.
Building bridges, where East meets West
Founded in Shanghai, with a multi-national management and team, our experience and insights help to bridge the gaps. An in-depth review of a brand’s positioning and messaging is the first step to ensure that nothing gets lost in translation during the adaptation. In the next phase, we explore the undiscovered assets – we believe that brands can benefit from different environments instead of just seeing barriers. With our local network, we are able to cover additional market entry servicess such as name research, trademark and domain registration, supervision of local partners and suppliers, regional research, monitoring of competitor landscape, and more.
Thinking outside the box
Always striving to deliver beyond the initial framework, we challenge the conventional. Straying off the beaten path offers new perspectives to develop a distinctive brand identity, to make products or services noticed and valued. We also believe that thinking outside the box is the key to navigate through this highly complex, highly dynamic market with its perpetual changes and challenges.
Our Team
Our team members and our network of specialists – from photography & video production, event planning, coding, PR & copywritin, sound design and other fields – share a common passion for creativity and a commitment for cross-linked, interdisciplinary work. Their diversity in backgrounds, interests and views is what makes us a 360° agency.
Heads of Creativoo are Ted Tao and Anne Rottig, driving projects and guiding the agency in an interdisciplinary approach.