Event Design Concept & Planning
FIAT
Client
FIAT
Sector
Transportation
Services
- Campaigns, Events & O2O
- Design – Interior & Space
Event Design Concept & Planning
When FIAT launched the new Bravo in China, we planned and executed a PR promotion introducing the model and announcing FIAT’s new partnership with Ferrari. Highlight of the event was a “real race” event, in which VIP guests challenged Felipe Massa on a mini racing track.
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