Keysight is the global leading technology manufacturer for electronics test and measurement equipment and software applied in design simulation, prototype validation, manufacturing tests, and optimization of networks and cloud environments. In China, the B2B trade platform 1688 is Keysights’ main sales channel for the sales of refurbished equipment. We relaunched the store adapting the design to their new global visual identity, optimized layouts and revised visual elements to make the design more on-brand. Since the relaunch, we are also responsible for content and campaign management as well as analysis & reports.